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Motionwear News
NOVEMBER - 2011
Motionwear Cheer Photoshoot Video
Get a behind the scenes look at a recent Motionwear cheerleading photoshoot. Some of the models talk about what they like about cheerleading and why they like Motionwear Cheer apparel and uniforms.
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OCTOBER - 2011
EVOLUTION 2011 Teams Wear Motionwear Gymnastics Apparel
EVOLUTION 2011. A professional gymnastics competition held on the campus of Lehigh University pitted this group of elite gymnasts in a series
of team competition. We are proud to say they are wearing Motionwear gymnastics apparel.
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SEPTEMBER - 2011
Get a sneak peak at the Motionwear Gymnastics Competition 2011/12 Catalog. New Gymnastics Leotard Styles. Rhinestone Appliques. Custom
Rhinestones. Warm-Ups. Screenprint & Embroidery. Special Event Apparel. And More!
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AUGUST - 2011
The International Gymnastics Management Group (IGMG) announces the release of their 2012 calendar featuring Olympic medalist
Chellsie Memmel - A year in the life of a gymnast.
The calendar portrays stunning photography by Dave Black showcasing Chellsie in action along with inspirational and encouraging words from
the gymnastics icon. IGMG and Chellsie have partnered with Motionwear in this effort with Chellsie featuring Motionwear gymnastics leotards
in four of the calendar’s spreads.
With a total of seven World and Olympic medals, Chellsie Memmel is tied as the fifth most decorated U.S. female gymnast in history. Still
hungry to compete, Chellsie is vying for a place on the 2012 Olympic Team and continues to train hard to make that a reality.
“This calendar allows us to spread Chellsie’s mission of helping support the sport of gymnastics and inspire young gymnasts in
everyday life,” said Brent Klaus, CEO of IGMG. “Each month offers stunning pictures of Chellsie now and from her youth,
motivational words, snack suggestions and training tips to help promote a healthy lifestyle.”
“We’re extremely proud to be a part of this calendar,” said Kathe Jones Gymnastics Manager for Motionwear. “Chellsie
has been such a great ambassador for our country and the sport of gymnastics, that we jumped at the opportunity to be a part of it and help
support her mission of inspiration.”
The calendar will be available for purchase at bookstores and gym clubs nationwide.
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JULY - 2011
Motionwear welcomes the addition of Nataliya Kitic and Christelle Jonquet to their product design team. Both are recent graduates from
fashion design school and bring an international flair and perspective to Motionwear.
"We're thrilled to add Nataliya and Christelle to our team," said Motionwear Executive VP Theresa Mason "Their combination of formal training,
global experience, versatility and enthusiasm are important to us. I'm confident they'll play a key role in our future growth as we continue
to produce the highest quality leotards and active apparel available."
At Motionwear, whether customers or co-workers, the needs of people are put first. It's that commitment to people that results in a vibrant
workplace and quality end product. Motionwear is a dynamic company that designs and manufactures high-performance, superior-fitting dance
leotards, gymnastics leotards, team apparel, cheer uniforms and accessories. Motionwear continues to grow, thanks to the commitment of people
who are ready to make a difference.
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MAY - 2011
Motionwear, a leading manufacturer of dance, gymnastics team and cheerleading apparel, introduces a new, fashion forward dance apparel
line. Inspired by runway couture lines, the Runway Attitude line brings new fabrics and unique treatments to the dance world.
"We scoured the runways and couture houses to create these fashion forward styles," said Motionwear Designer Katie O'Brien. "Each leotard has
been painstakingly crafted. Our decadent new fabric, a new nylon spandex blend, has been specifically fashioned to compliment the dancer's
silhouette."
The inspiration for the Runway Attitude line came as a result of Motionwear's search for something new, something not currently available in
the dance apparel marketplace. The focus was on stretching the dance apparel boundaries with a high fashion couture line of leotards using
fresh new fabrics and exploring detailed treatments.
"It's something new in the market, something new for Motionwear," said Motionwear Executive VP Theresa Mason. "These leotards offer dancers a
touch of high fashion with meticulously detailed features."
As active apparel trends change and customers demand more from their clothing and where they choose to purchase it, Motionwear continues to
evolve. For 25 years, Motionwear has built a reputation for outstanding fit and quality setting the standard in active apparel for dance,
gymnastics, team and cheer apparel.
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May - 2011
Motionwear LLC, a premier supplier of apparel for dancers of all ages and skill levels, and official leotard of the Boston Ballet
School, announced today its exclusive sponsorship with the Boston Ballet School's Spring Showcases 2011.
Following the success of last year's landmark inaugural performances, the Boston Ballet School will continue their newly annual Next Generation
& Spring Showcases in 2011. The Next Generation performances provide a look at budding dance talent showcasing students from the
Pre-Professional and Trainee Programs, as well as dancers from Boston Ballet II. The Spring Showcases involve local, classical ballet program
students performing class progressions.
"We value our relationship with Motionwear. Their commitment to the arts helps enable us to produce these types of events. These performances
allow our most advanced students the opportunity to perform in Next Generation. It will be an exciting evening, when the 'minor leagues' of
the dance world take a 'major league' stage at The Boston Opera House," said Margaret Tracey, Director of Boston Ballet School. "Spring showcases
are an annual milestone for our students and provide them with the opportunity to perform before an audience. It is also an opportunity for
friends of Boston Ballet and the general public to experience the future of dance."
Motionwear will have a presence at each performance in an effort to promote the events, the participants and product. Attendees will be able to
receive free goodie bags stuffed with tee shirts, retailer books, posters and more.
"We are very excited to join the Boston Ballet School in promoting these events. We believe in the tradition and dedication to excellence they
bring and support the growth and development of young dancers" said Motionwear Executive VP Chuck Pugh.
For ticket information, call 617-456-6955 or visit www.bostonballet.org. To learn
more about Motionwear and its product offering, visit www.motionwear.com.
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April - 2011
Motionwear Goes Green!
Our earth is precious, and Motionwear believes we all need to make an effort to protect it. We have recently made company-wide efforts and
will regularly look at improvement initiatives to lower our carbon footprint. Here are a few things we are doing to be kinder to our
environment:
Reduction of waste:
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We re-engineered processes in our cutting operations reducing overall trash weight by 30%; that's 10,000 pounds per year!
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Invested in new software to optimize fabric use reducing waste by 4%; a reduction of over 15,000 pounds per year!
Minimize overall electrical usage:
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Installed new fresh air intake systems to reduce electricity used for climate control.
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Upgrading machine motors to increase electrical efficiencies.
Reuse, recycle and reduce. We have implemented the 3 R's initiative from the board room to the loading dock. At Motionwear, we're working every
day to bring you the best - and environmentally friendly, dance, gymnastics, cheer and team apparel.
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March - 2011
Design Your Own Leotard Contest
Here's your chance to be the designer! Motionwear is running a contest to find the next great leotard design. It's a great opportunity to showcase
your creative side. Each person who enters a design will receive 10% off online orders. The winning entry will receive a $100 online shopping
spree on Motionwear.com!
Submission deadline is December 15, 2011. The contest is intended for dancers and gymnasts. Click on our
Design Your Own Leotard Contest page to download the entry form, learn how to enter and see the official terms and conditions. Enter today!
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February - 2011
Inside Cheerleading Uniform Challenge
Inside Cheerleading, one of the most respected publications in the Cheer industry, held their annual Ultimate Uniform Challenge. They invited
over fifty different uniform companies to participate in the contest. The challenge: create a uniform with a color scheme of navy and
orange incorporating the Inside Cheerleading logo and/or iC triangle. Motionwear not only made the final cut of 12 but was the first cheer
uniform showcased!
7th Annual For Love or Money Invitational
Motionwear once again sponsors this year’s 7th annual gymnastics For Love or Money Invitational. As the title indicates, inpiduals and teams
alike will compete for pride and prizes. Last year the competition awarded over $8,000 in team prize money. The event hosts over 1,500 gymnasts
from across the United States. With paid registration, each gymnast receives a free
leotard from Motionwear!
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September - 2010
Motionwear Supports Dancing With The Stars
Motionwear proudly supports the professionals and celebrities from the hit show Dancing With the Stars. Motionwear Executive VP Chuck Pugh notes
“It takes a tremendous amount of courage to perform live in front of a live and national T.V. audience of millions. The least we could do
is supply some of our apparel in recognition of their efforts.” Motionwear supplied each professional and celebrity a diverse selection of
Dance apparel.
A scene from the show on September 27th (right), Corky Ballas and Florence Henderson are shown practicing their steps. Mr. Ballas is wearing
Motionwear’s “Cracked Glass” Burnout Tee during rehearsals.
At the celebrity suite (below), professional dancer Karina Smirnoff poses for a photo wearing Motionwear’s “Graffiti Wings”
shorts.
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August - 2010
Photoshoot for Motionwear Team 2011
Want the insider sneak peak? We got it for you. See it here.
Motionwear Team is breaking records in 2010. Hold on tight, these 2011 looks will blow you away.
With the best technique and presence ever, the Motionwear 2011 Gymnastics Team Catalog is arriving. Look in your mail, check out the
flipbook, see us at the USA Gymnastics National Congress in Hartford CT or
call and ask for one. Find out why more and more are discovering Motionwear Gymnastics.
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